Sensory tests, consumers & marketing

In Dijon, in France, SensoStat has its premises in the laboratory of the Centre des Sciences du Goût (Taste Sciences Centre – CSGA). SensoStat is specialised in Sensory Analysis and provides services in the fields of agro-food, cosmetics, pharmaceuticals, textile, equipment, automotive, etc.

SensoStat mainly works with the Production, Quality, R&D, and Marketing departments.

Our offer of sensory analysis

SensoStat is a tool box from which you can pick a tool depending on your requirements and aims.

Sensory tests / Consumer tests and marketing / Applied statistics / Consultancy & Training / Research & Innovation / Why choose us?

Sensory tests

Difference-similitude tests / Paired comparison test / Triangular test / 2 out of 5 tests / Selection of the panel / Processing of the results and report

Consumer tests and marketing

Focus groups / Consumer tests / Quality approach

Applied statistics

In-depth expertise in statistics / Processing of your sensory data

Consultancy & Training

Scheme and actions / Our support / Method audits / Training in companies and engineering and business schools

Research & Innovation

Career / Christine Urbano / Eric Teillet / Scientific publications

Why choose us?

Quality approach / Experts and consumers panels international partners network / Very high-quality laboratory dynamic and qualified team / Recognised skills

35 %

A person remembers 35% of what he or she smells.

66 %

of consumers state that sensory marketing has a positive impact on their opinion.

5 %

A person remembers 5% of what he or she hears.

70 %

of consumers think that emotions account for 50% of their purchase decision.

Food

Validate your ingredients, products, or recipes

70 %

of consumers think that emotions account for 50% of their purchase decision.

66 %

of consumers state that sensory marketing has a positive impact on their opinion.

35 %

A person remembers 35% of what he or she smells.

6 %

The touch influences of 6 % our purchase decision.

Cosmetics

Develop your range

35 %

A person remembers 35% of what he or she smells.

66 %

of consumers state that sensory marketing has a positive impact on their opinion.

70 %

of consumers think that emotions account for 50% of their purchase decision.

Pharmaceutical

Increase the compliance of patients and consumers

35 %

A person remembers 35% of what he or she smells.

5 %

A person remembers 5% of what he or she hears.

70 %

of consumers think that emotions account for 50% of their purchase decision.

66 %

of consumers state that sensory marketing has a positive impact on their opinion.

Textile

Adapt your product to a specific market

35 %

A person remembers 35% of what he or she smells.

66 %

of consumers state that sensory marketing has a positive impact on their opinion.

70 %

of consumers think that emotions account for 50% of their purchase decision.

5 %

A person remembers 5% of what he or she hears.

Equipment

Imagine your products of tomorrow

Purchasing behaviour: How do our senses guide us?

sac

Which sense influence most our decision of purchase

93% sight

6% touch et 1% smell and hearing

tete

The sense of smell plays most on the memory, a person remembers :

64% of what he smells

27% of what he see et 9% of what he hears

 

serveurbulle

what is the power of “innocent” physical contact?

The results of various studies show that an innocent contact (lasting 1 to 2 seconds) can be fruitful:

  • A market researcher who touches an interviewee: gets more cooperation from the interviewee
  • Shop employee who touches a customer: more sales
  • People asking for a petition to be signed who touch potential signatories:
    81% more signatures
  • Waiters and waitresses who touch their clients: larger tips

 

parfum

Does olfactory on-site marketing has an impact on impulse buys?

+38%

WITH olfactory events
(69% more purchases WITH olfactory event
50% purchases WITHOUT olfactory event)

BUT also :
Footfall increased by 50%
Intentions of return visit increased by 78%

 

points

Colour increases

brand recognition by

80%

readership by

40%

understanding by

73%

 

laurier

The sense of taste is perceived as the no. 1 quality criterion.

By stimulating the appetite of its customers, a famous chain of perfumes and cosmetics has sold a line a edible cosmetic products.

 ouie

Music can affect our purchasing habits:

  • Classical music increases the sensation of quality
    = tea rooms / wine bars / spas
  • Slow tempo music = Increases store visit durations and the money spent = supermarkets, department stores
  • Quick tempo music = encourages consumers to eat and leave quickly = fast food

Researchers say that music affects us psychologically by affecting our heartbeats and brain waves It also triggers the release of dopamine that acts on our mood.

I smell so I watch

Touch

Smell

Sight

Taste

Hearing

Sources *

News

They trust our services

Contact us

Contact us

Need information

For any question or request, please contact our Business Development & Marketing Director
Samia Babou : samia.babou@sensostat.fr

  (+33)3 80 68 16 36 Contact us Be on the panels